Pompom Spa, a haven for holistic wellness, presents a novel expertise designed to rejuvenate and revitalize. Past conventional spa remedies, Pompom Spa crafts a particular ambiance, catering to a particular clientele searching for a customized and memorable journey of self-care. This exploration dives deep into the companies, target market, and enterprise operations of Pompom Spa, highlighting its distinctive promoting propositions and potential challenges.
This in-depth have a look at Pompom Spa examines the core parts that outline its model identification and operational technique. From its fastidiously curated companies to its focused advertising and marketing efforts, we are going to dissect the important thing parts that contribute to the success or potential challenges of this distinctive spa expertise. Understanding its goal demographic, service choices, and operational facets is important to greedy the general enterprise mannequin and its potential for development and profitability.
A deeper dive into the Pompom Spa expertise reveals a fastidiously constructed technique for reaching a novel market place and buyer loyalty.
Defining Pompom Spa
A Pompom Spa, a comparatively new entrant within the spa business, distinguishes itself by way of its distinctive strategy to rest and rejuvenation. It targets a particular demographic searching for a mix of pampering and playful experiences. This modern idea blends conventional spa remedies with a vibrant, playful ambiance. The main focus is on making a memorable and interesting expertise that goes past the standard spa choices.
Core Providers and Goal Viewers
A Pompom Spa’s core companies sometimes embody a variety of remedies designed to boost well-being. These embrace massages, facials, physique wraps, and nail companies. The target market is probably going younger professionals, millennials, and Gen Z people searching for a extra modern and interactive spa expertise. The emphasis on playful aesthetics and personalised experiences units it other than conventional spas.
Distinctive Traits and Choices
The defining attribute of a Pompom Spa is its distinctive ambiance. It is not simply in regards to the remedies, however the total expertise. Assume vibrant colours, playful decor, and interesting music, all designed to create a lighthearted and energizing setting. Many Pompom Spas may incorporate interactive parts like themed rooms or personalised aromatherapy choices, creating a novel and memorable expertise.
Potential Cultural or Historic Context
The identify “Pompom Spa” seemingly suggests a playful, cheerful, and even perhaps barely whimsical strategy to rest. The “pompom” ingredient may symbolize pleasure, power, and a way of enjoyable. It is a identify that goals to evoke a selected emotional response in potential shoppers.
Spa Remedies Supplied
This desk Artikels frequent spa remedies supplied at a Pompom Spa, together with estimated durations and worth ranges. The costs are illustrative and will fluctuate relying on location, particular remedies, and bundle offers.
| Therapy Kind | Estimated Period (minutes) | Estimated Value Vary ($) | Description |
|---|---|---|---|
| Rest Therapeutic massage | 60-90 | 60-120 | A soothing therapeutic massage specializing in stress reduction and rest. |
| Facial Therapy | 45-60 | 50-100 | A custom-made facial remedy addressing particular pores and skin issues. |
| Physique Wrap | 60-90 | 70-130 | A physique wrap using pure substances to detoxify and hydrate the pores and skin. |
| Manicure/Pedicure | 30-60 | 30-80 | Conventional nail care remedies, probably with a enjoyable, playful theme. |
Providers and Remedies
A Pompom Spa distinguishes itself by providing a novel mix of conventional and trendy spa remedies, tailor-made to cater to various clientele wants. Past primary rest, these spas purpose to ship transformative experiences, integrating parts of pampering, rejuvenation, and well-being. The companies are fastidiously curated to create an environment of tranquility and improve the general visitor expertise.The emphasis on specialised methods, coupled with a give attention to holistic well-being, units Pompom Spas other than different spa varieties.
These spas transcend surface-level remedies, delving into the foundation causes of stress and stress to supply complete options for physique and thoughts. This holistic strategy differentiates them from purely aesthetic-focused spas.
Well-liked Providers
Quite a lot of companies are sometimes supplied, together with signature massages, facials, and physique wraps. Every service is designed to offer focused advantages and rest. The distinctive facets of those companies typically contain modern methods or the mixing of pure substances.
- Signature Massages: These typically incorporate distinctive stress factors, particular stretches, and specialised methods like aromatherapy or sizzling stone remedy, tailor-made to handle particular muscle teams or stress factors.
- Superior Facials: These typically mix deep cleaning with specialised masks and serums, specializing in addressing specific pores and skin issues, corresponding to anti-aging, hydration, or pimples remedy. They incessantly embrace custom-made skincare regimens for enhanced outcomes.
- Personalized Physique Wraps: These remedies typically make the most of pure substances and therapeutic methods to focus on particular issues, corresponding to cleansing, cellulite discount, or muscle restoration. The particular substances and methods employed are tailor-made to the person wants and preferences of every shopper.
Therapy Strategies
The particular methods employed in every remedy are vital to reaching the specified outcomes. The modalities used typically contain a mix of conventional and modern approaches, creating a novel therapeutic expertise.
- Therapeutic massage Strategies: Totally different therapeutic massage types, like Swedish, deep tissue, or sports activities therapeutic massage, could also be used, every specializing in completely different stress factors and muscle teams, contributing to muscle rest, ache reduction, or improved circulation.
- Facial Strategies: Strategies corresponding to microdermabrasion, extractions, and specialised serums could also be mixed to handle particular pores and skin issues and enhance pores and skin texture, tone, and elasticity.
- Physique Wrap Strategies: The mix of pure substances and specialised methods, corresponding to lymphatic drainage therapeutic massage or mild wraps, contribute to the cleansing and rest advantages of those remedies.
Spa Packages and Mixture Offers
Mixture offers and spa packages are sometimes supplied to offer shoppers with a complete expertise. These packages incessantly embrace a sequence of remedies designed to boost rest and well-being.
- Rejuvenation Packages: These packages may mix a therapeutic massage, facial, and physique wrap, making a cohesive and immersive expertise, aimed toward selling total rest and rejuvenation.
- Cleansing Packages: These typically mix physique wraps with different remedies, specializing in selling cleansing and boosting power ranges. The remedies are sometimes chosen to synergistically improve the specified outcomes.
- Couple’s Packages: These are designed for {couples} to benefit from the spa expertise collectively, typically together with a tailor-made mixture of remedies for each companions. These packages might embrace a shared area and rest time.
Shopper Expertise
The ambiance, ambiance, and employees interplay considerably influence the general expertise at a Pompom Spa. These spas typically prioritize a serene and tranquil setting to boost the comfort and well-being of shoppers.
- Ambiance: The ambiance is often designed to evoke a way of calm and tranquility, with gentle lighting, soothing music, and pure parts. Rest and stress discount are central to the design parts.
- Workers Interplay: The employees are sometimes extremely educated and attentive to shopper wants. They’re expert in offering personalised suggestions and making certain that every shopper feels pampered and valued all through their go to.
- Professionalism: The employees keep a excessive degree of professionalism and etiquette, making certain a respectful and comfy expertise for each shopper. This contains sustaining confidentiality and privateness throughout remedies.
Comparability with Different Spa Sorts
| Characteristic | Pompom Spa | Conventional Spa | Day Spa |
|---|---|---|---|
| Ambiance | Tranquil, holistic | Stress-free, conventional | Trendy, fast-paced |
| Providers | Holistic, distinctive remedies | Conventional massages, facials | Number of fast remedies |
| Packages | Complete, multi-treatment packages | Stand-alone remedies | Restricted or no packages |
| Workers Interplay | Customized, attentive | Skilled, environment friendly | Environment friendly, transactional |
Goal Viewers
Understanding your very best buyer is essential for tailoring your Pompom Spa’s choices and advertising and marketing methods successfully. A transparent image of your goal demographic, their pursuits, and way of life preferences permits you to craft a compelling model message that resonates with them. This in flip results in elevated buyer engagement and in the end, increased income.A profitable Pompom Spa should entice prospects who worth the distinctive expertise the spa supplies.
This contains these searching for a mixture of rest, pampering, and social interplay. Figuring out these key buyer attributes shall be important in creating efficient advertising and marketing campaigns.
Typical Buyer Profile
The everyday Pompom Spa buyer is probably going a millennial or Gen Z particular person, aged 25-40, with a reasonable to excessive disposable revenue. They worth experiences over materials possessions and prioritize self-care and wellness. This group is usually tech-savvy, socially linked, and appreciates distinctive, aesthetically pleasing environments. They might be professionals or entrepreneurs who worth their downtime and search out methods to de-stress and rejuvenate.
Buyer Segments
A number of buyer segments can be drawn to a Pompom Spa. These embrace:
- Wellness Lovers: These prospects actively search out holistic wellness experiences, together with spa remedies, wholesome meals choices, and mindfulness practices. They’re seemingly within the total wellness expertise, not only a single service.
- Social Seekers: This group values social interplay and experiences, typically searching for out spas for rest and bonding with buddies or colleagues. They may be drawn to the group side of a Pompom Spa and benefit from the interactive parts of the spa setting.
- Luxurious Seekers: People searching for an opulent expertise and high-quality services and products would admire the distinctive ambiance and unique choices of a Pompom Spa.
Comparability to Different Spa Sorts
A Pompom Spa differentiates itself from conventional spas by its emphasis on a vibrant, social ambiance and distinctive experiences. Whereas conventional spas might give attention to particular person remedies, a Pompom Spa encourages interplay and communal rest. The important thing distinction lies within the total expertise and setting moderately than the precise remedies supplied.
Area of interest Markets
A number of area of interest markets may very well be focused by a Pompom Spa:
- Company Wellness Applications: Firms may companion with a Pompom Spa to supply worker wellness applications, fostering a wholesome and productive work setting.
- Bridal Events and Occasions: The distinctive ambiance of a Pompom Spa may make it an ideal location for bachelorette events, bridal showers, or different celebratory occasions.
- Wellness Retreats: The Pompom Spa mannequin may very well be prolonged to create multi-day wellness retreats, attracting people searching for longer-term wellness and rejuvenation experiences.
Potential Buyer Personas
| Persona | Motivation | Most well-liked Providers |
|---|---|---|
| Social Butterfly | Looking for rest and reference to buddies. | Therapeutic massage packages, {couples}’ remedies, group workshops. |
| Wellness Warrior | Prioritizing holistic wellness and rejuvenation. | Personalized wellness packages, aromatherapy remedies, meditation classes. |
| Luxurious Lover | Looking for a premium expertise with high-quality merchandise. | Luxurious facials, premium therapeutic massage, unique entry to facilities. |
Advertising and marketing and Branding
Attracting prospects to a Pompom Spa requires a multifaceted strategy that leverages a robust model identification. A well-defined model technique, encompassing visible identification and constant messaging, is essential for establishing recognition and belief inside the goal market. Efficient advertising and marketing methods, tailor-made to resonate with the spa’s distinctive worth proposition, are important for driving buyer acquisition and fostering model loyalty.
This part particulars key methods for reaching these objectives.
Efficient Advertising and marketing Methods
A profitable advertising and marketing technique for a Pompom Spa ought to incorporate digital advertising and marketing techniques, leveraging the facility of social media and SEO (). Using focused promoting campaigns on platforms like Instagram, Fb, and TikTok can attain potential prospects actively searching for rest and pampering experiences. As well as, strategic partnerships with complementary companies, corresponding to native gyms or wellness facilities, can broaden the spa’s attain and introduce it to new demographics.
Significance of Branding and Visible Identification
A robust model identification is the cornerstone of a profitable Pompom Spa. This contains growing a novel model voice and aesthetic that displays the spa’s persona and target market. Constant use of shade palettes, typography, and imagery throughout all advertising and marketing supplies creates a cohesive and memorable model expertise. Visible identification parts, together with emblem design and web site design, ought to be aesthetically pleasing and immediately recognizable.
Profitable Branding Methods in Spa Companies
A number of spa companies have efficiently carried out efficient branding methods. As an illustration, some spas give attention to luxurious and exclusivity by way of refined imagery and high-end advertising and marketing campaigns. Others prioritize affordability and accessibility by emphasizing worth and ease of their branding. Understanding the aggressive panorama and figuring out a novel area of interest is vital for crafting a compelling model message. Examples of profitable branding methods may be noticed by analyzing main spas in related markets, adapting their methods to the precise wants and needs of the target market for the Pompom Spa.
Social Media Content material Technique
Social media platforms are very important for selling a Pompom Spa and fostering a group. A well-defined social media content material technique ought to give attention to constant posting schedules, participating content material codecs, and interactive parts to encourage group constructing. Content material ought to be visually interesting, highlighting the spa’s ambiance, remedies, and employees. This contains showcasing testimonials and before-and-after pictures, highlighting the distinctive facets of the spa, and fostering a way of group.
Potential Social Media Campaigns, Pompom Spa
- Highlighting Particular Provides: Run focused advert campaigns to advertise particular presents and packages, emphasizing the worth proposition for the shopper. These promotions can entice new prospects and encourage repeat enterprise. This may embrace timed promotions, like a “month-end sale,” to create a way of urgency and drive gross sales.
- Buyer Engagement Campaigns: Manage contests and giveaways to encourage buyer engagement and generate pleasure. Working polls and Q&As can construct a way of group and encourage buyer suggestions. This might additionally contain highlighting shopper testimonials to construct credibility.
- Partnerships and Collaborations: Collaborate with native companies, influencers, or complementary companies to cross-promote companies and broaden the spa’s attain. This might embrace cross-promotion campaigns with native eating places or gyms.
- Academic Content material: Share precious details about spa remedies, wellness, and self-care to place the spa as an authority within the business. This may contain creating brief movies or weblog posts about particular remedies or skincare routines.
- Behind-the-Scenes Content material: Showcase the spa’s ambiance, employees, and each day operations by way of behind-the-scenes content material. This builds authenticity and fosters a deeper reference to prospects. This might embrace movies of spa employees making ready for the day or interviews with employees members.
Enterprise Operations
Efficiently operating a Pompom Spa hinges on meticulous operational planning. This entails not solely the glamorous facets of remedies and ambiance, but additionally the often-overlooked however vital parts of staffing, scheduling, stock, hygiene, and value administration. Environment friendly operations translate straight into buyer satisfaction and in the end, the monetary well being of the enterprise.
Staffing
Efficient staffing is paramount for a profitable Pompom Spa. It requires cautious consideration of the talent units wanted for numerous roles, from therapists to entrance desk personnel. This contains recruiting, coaching, and retaining certified employees. The Spa ought to have a sturdy onboarding course of for brand spanking new hires, making certain they perceive the model’s values and repair requirements. Clear job descriptions, aggressive compensation packages, and alternatives for skilled growth contribute to employees retention and total operational effectivity.
Common efficiency evaluations and suggestions mechanisms are important for figuring out areas for enchancment and making certain constant high-quality service supply.
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Scheduling
A well-organized scheduling system is essential for maximizing service capability and making certain well timed appointments. This entails optimizing appointment slots to keep away from overlaps, contemplating therapist availability, and anticipating buyer demand. Using appointment scheduling software program can streamline this course of, offering real-time availability, automated reminders, and environment friendly reserving administration. A transparent understanding of therapist availability and repair period is important for correct scheduling.
Flexibility in scheduling can be necessary to accommodate last-minute bookings and shopper preferences, whereas sustaining a structured strategy to appointments.
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Stock Administration
Sustaining an ample provide of merchandise and supplies is important for seamless service supply. Efficient stock administration ensures that the spa all the time has the required merchandise and provides available, minimizing disruptions to service and maximizing effectivity. This contains monitoring product utilization, setting reorder factors, and making certain correct storage situations to keep up product high quality. A well-organized system for stock monitoring will stop stockouts and guarantee constant availability of high-quality merchandise.
Implementing a list administration system, both manually or with software program, is an important step.
Buyer Reserving and Appointments
Managing buyer bookings and appointments requires a streamlined course of. This contains environment friendly communication with shoppers, affirmation of appointments, and reminders. The spa ought to provide a number of reserving choices, corresponding to on-line reserving platforms, telephone reservations, and walk-ins (if relevant). A transparent and user-friendly reserving system will enhance the shopper expertise. Automated appointment reminders can cut back no-shows and improve shopper satisfaction.
Making certain clear communication about appointment occasions, procedures, and any potential modifications is important for sustaining buyer belief and lowering confusion.
Hygiene and Security Protocols
Sustaining the best requirements of hygiene and security is essential for a profitable and respected Pompom Spa. This contains adhering to strict sanitation procedures for tools, instruments, and the general spa setting. Common cleansing and disinfection of remedy rooms, shared areas, and tools are important. Correct disposal of used supplies and adhering to all related well being and security laws are very important for shopper well-being and sustaining a hygienic setting.
Implementing a sturdy hygiene protocol that’s clearly communicated and constantly enforced will safeguard each shoppers and employees.
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Tools and Provides
A complete number of tools and provides is important for providing a variety of companies. This contains therapeutic massage tables, aromatherapy oils, skincare merchandise, and linens. The price of tools and provides varies significantly relying on the kind and high quality. Budgeting for these bills is important for a worthwhile operation. An in depth checklist of crucial tools and their estimated prices ought to be developed.
Contemplating the standard and longevity of apparatus is important in the long term.
Value Estimates
- Labor Prices: These prices are depending on the variety of employees, their roles, and their compensation. Salaries, advantages, and any additional time bills should be factored in.
- Provide Prices: This contains the price of all consumable merchandise, corresponding to lotions, oils, linens, and different spa necessities. Commonly checking market costs and negotiating favorable offers with suppliers can considerably cut back provide prices.
- Utilities Prices: This contains the price of water, electrical energy, fuel, and every other utilities required to run the spa. Environment friendly power administration can reduce utility prices.
A complete price evaluation ought to think about all these facets to find out the general operational price range.
| Class | Description | Estimated Value |
|---|---|---|
| Labor | Salaries, advantages, employees coaching | $X |
| Provides | Consumables, linens, cleansing merchandise | $Y |
| Utilities | Electrical energy, water, fuel | $Z |
| Tools | Therapeutic massage tables, instruments, and so forth. | $A |
Cautious budgeting and value evaluation are important for long-term profitability.
Distinctive Facets of Pompom Spa Expertise
A Pompom Spa distinguishes itself from the standard spa expertise by way of a novel mix of personalised service, modern remedies, and a meticulously crafted ambiance. This strategy creates a memorable and transformative expertise that resonates with the target market. Understanding these differentiating components is essential for efficient advertising and marketing and reaching a aggressive edge.The core of a Pompom Spa’s attraction lies in its potential to transcend the strange spa expertise.
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Distinctive Promoting Propositions
The distinctive promoting propositions (USPs) of a Pompom Spa are multifaceted, combining modern remedies with a personalized effect. These choices differentiate the spa from rivals by emphasizing a customized expertise. As an illustration, a devoted concierge service ensures a seamless and bespoke expertise. This consideration to element elevates the shopper’s notion of the spa’s worth proposition.
Revolutionary Remedies and Providers
A Pompom Spa goes past conventional spa choices, incorporating modern remedies that cater to various wants and preferences. Examples embrace aromatherapy classes tailor-made to particular emotional states, personalised sound therapeutic classes, and guided meditation practices included into therapeutic massage remedies. These distinctive choices set the spa other than rivals, attracting prospects searching for distinctive experiences.
Ambiance and Ambiance
The ambiance and ambiance of a Pompom Spa play a pivotal function in making a memorable expertise. The design, décor, and total sensory setting are fastidiously curated to evoke a way of tranquility and well-being. Mushy lighting, calming music, and pure parts are key parts of this technique. The spa’s aesthetic evokes a sense of serenity and encourages rest.
Design Parts and Décor
The design parts and décor selections are meticulously thought of to bolster the model identification and create a cohesive ambiance. Using pure supplies like wooden and stone, heat lighting, and soothing colours contributes to a way of concord and peace. The area is designed to evoke a way of calm and promote introspection, thus strengthening the model’s emotional reference to prospects.
Comparability with Different Spa Manufacturers
| Characteristic | Pompom Spa | Different Spa Manufacturers |
|---|---|---|
| Therapy Focus | Customized, modern, holistic | Conventional, generalized, typically centered on rest |
| Ambiance | Calming, tranquil, sensory-rich | Variable, typically relying on the precise spa |
| Service Fashion | Customized, concierge-driven | Customary, typically impersonal |
| Buyer Expertise | Memorable, transformative, emotionally participating | Usually transactional, with restricted emotional connection |
| Model Identification | Distinctive, recognizable, holistic well-being | Variable, typically not as distinct or strongly positioned |
Potential Challenges and Alternatives
The spa business, whereas typically perceived as a luxurious sector, faces a mess of challenges and presents thrilling alternatives for development. Understanding these components is essential for growing a sustainable and profitable enterprise mannequin. Competitors, staffing, and adapting to market tendencies are among the many vital points. Conversely, strategic partnerships and diversification can yield substantial returns.The spa business is dynamic, consistently evolving with altering buyer preferences and technological developments.
Profitable companies have to be agile and adaptable, recognizing and capitalizing on alternatives whereas mitigating potential dangers.
Competitors
The spa business is very aggressive. A number of gamers vie for market share, making a difficult setting for brand spanking new entrants. Methods for differentiation are essential to face out. Figuring out a distinct segment inside the market, whether or not based mostly on a novel service providing, focused buyer section, or location, generally is a highly effective differentiator.
Staffing
Sustaining a talented and motivated workforce is important for a high-quality spa expertise. Competitors for certified therapists and employees members is fierce. Engaging compensation packages, aggressive advantages, and alternatives for skilled growth are important for attracting and retaining expertise. Funding in coaching and growth applications can enhance the talents and information of current employees, contributing to the general high quality of companies.
Growth and Diversification
Increasing past the core spa choices is a chance to extend income streams and attain a wider buyer base. This might embrace introducing new remedy varieties, corresponding to specialised therapeutic massage methods, or including complementary companies, like retail merchandise or wellness workshops. Diversification can even contain increasing the bodily presence, corresponding to opening extra spa places or establishing a presence on-line by way of e-commerce.
Adapting to Market Developments
The spa business should adapt to evolving buyer preferences and market tendencies. This contains incorporating rising applied sciences, corresponding to on-line reserving methods and cell cost choices. Sustainability and eco-conscious practices are gaining traction, offering alternatives to draw environmentally conscious prospects. Staying up to date on business tendencies, such because the growing demand for personalised remedies, is vital.
Revolutionary Approaches to Overcoming Challenges
A number of companies have efficiently addressed challenges by specializing in particular market niches. A spa that emphasizes natural merchandise and sustainable practices can entice environmentally acutely aware customers. One other technique may very well be creating a robust model identification, highlighting the distinctive values and experiences supplied by the spa. Collaborating with complementary companies can improve the general buyer expertise and create synergies.
Potential Partnerships and Collaborations
Strategic partnerships can improve the choices of a spa and create a extra complete expertise. Collaborations with native companies, corresponding to resorts or wellness facilities, can lengthen the attain of the spa. A partnership with a neighborhood yoga studio or a health heart may entice a broader buyer base.
Methods for Adapting to Market Developments and Buyer Preferences
Creating a robust model identification and positioning the spa uniquely inside the market is essential to success. Understanding the wants and needs of goal prospects, together with their willingness to pay for a sure degree of service, is essential. Providing distinctive and tailor-made experiences, together with specialised packages or custom-made remedy plans, can entice and retain prospects.
Final Recap
In conclusion, Pompom Spa presents a compelling mannequin for a up to date spa, emphasizing a holistic strategy to wellness. Its distinctive mix of companies, focused advertising and marketing, and emphasis on making a memorable expertise positions it to face out in a aggressive market. Whereas challenges like competitors and staffing are current, the alternatives for enlargement and diversification inside the spa business counsel a probably profitable path ahead.
This complete evaluation presents an in depth understanding of Pompom Spa’s distinctive choices, target market, and operational technique, offering precious insights for entrepreneurs and business professionals.
FAQ Nook
What distinguishes Pompom Spa from different spas?
Pompom Spa differentiates itself by way of its distinctive service choices, personalised strategy, and distinctive ambiance. Its emphasis on holistic wellness, coupled with artistic remedies and a fascinating ambiance, creates a memorable and restorative expertise for shoppers.
What are the standard prices related to operating a Pompom Spa?
Working prices for a Pompom Spa fluctuate based mostly on location, staffing wants, and repair choices. An in depth price evaluation ought to think about components like lease, utilities, employees salaries, provides, advertising and marketing, and potential tools investments.
What are some potential partnerships for Pompom Spa?
Potential partnerships may embrace collaborations with native companies (e.g., eating places, resorts), complementary wellness suppliers (e.g., yoga studios, nutritionists), and on-line platforms for advertising and marketing and reserving. These collaborations may improve the general expertise and broaden the shopper base.
